Federal Trade Commission seeks comments on “green marketing” guidelines

The Federal Trade Commission (FTC) has regulated labels and advertisements that call a product or service “green” (e.g., environmentally friendly) since at least 1992.  Products and services that are sold with false “green” claims may violate the FTC’s rules against false and deceptive advertising. 

On October 5, 2010, the Federal Trade Commission issued a set of proposed marketing guidelines for manufacturers and sellers who make claims of environmental benefits for their products and services.  The FTC seeks public comment on the proposed guidelines, referred to as the “Green Guides”, through December 10, 2010.

My colleague Bill Walsh recently published an article that summarizes several elements the proposed Green Guides.  For the full text of Bill’s article, click here.

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