Does your website privacy policy describe how you handle “do not track” requests? If not, read this . . .

A new California state law is prompting businesses around the country to update their website privacy policies to more fully describe how the business handles certain customer data.

California’s Online Privacy Protection Act (CalOPPA) already required any commercial website or online service that collected personally-identifiable data from California residents to post a privacy policy. The new law amends CalOPPA to mandate that privacy policies explicitly describe how the website or service will respond to “do not track” requests from users.

My partner Mark McCreary prepared a detailed summary of the CalOPPA amendment and its additional disclosure requirements.  Mark’s summary is available via this link.

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