Getting to “Yes” in University IP Licensing

Are you thinking about licensing technology from a university or research institution?  Are you a research institution licensing professional looking for tips about negotiating with both start-ups and established companies?

If so, you’ll want to sign up for a “Getting to ‘Yes’ in University IP Licensing,” a live webinar sponsored by Technology Transfer Tactics magazine on October 25, 2012.  During the session, my colleague Brienne Terril and I will cover topics such as:

  • Anatomy of a license agreement
  • Common sticking points, and strategies for overcoming them quickly
  • How to balance competing interests of the researcher, institution, and the corporate licensee

We will illustrate several of the topics with a mock negotiation session, to help attendees see various negotiation tactics in the tech transfer context.

More information about the webinar is linked here at the Technology Transfer Tactics website.

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