Getting to “Yes” in University IP Licensing

Are you thinking about licensing technology from a university or research institution?  Are you a research institution licensing professional looking for tips about negotiating with both start-ups and established companies?

If so, you’ll want to sign up for a “Getting to ‘Yes’ in University IP Licensing,” a live webinar sponsored by Technology Transfer Tactics magazine on October 25, 2012.  During the session, my colleague Brienne Terril and I will cover topics such as:

  • Anatomy of a license agreement
  • Common sticking points, and strategies for overcoming them quickly
  • How to balance competing interests of the researcher, institution, and the corporate licensee

We will illustrate several of the topics with a mock negotiation session, to help attendees see various negotiation tactics in the tech transfer context.

More information about the webinar is linked here at the Technology Transfer Tactics website.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.