The American Conference Institute is hosting new seminar that is tailored to help companies learn how to avoid advertising-related pitfalls that can weaken a company’s brand and expose the company to intellectual property litigation. The new seminar, titled Advanced IP Forum for Advertising Counsel, will feature speakers from leading media and brand-driven companies, along with counsel who represent them. Topics of the seminar will include:
- strategies for resolving conflicts and avoiding patent litigation when advertising using new technologies;
- sidestepping copyright landmines: what the DMCA, YouTube and Hulu mean to brand media strategies;
- licensing negotiation strategies for new media; and
- best practices for combatting widespread IP infringement on the Internet.
The seminar will be held in New York City on April 27-28, 2011, with optional workshops on April 29. (Full disclosure: I am one of the speakers at the seminar. I will discuss strategies for avoiding patent infringement claims when using new advertising technologies.)
For more details, visit the ACI website. Early bird registration pricing is available through February 28.
Thankfully, advertising-related defense claims in patent litigation have been deemed to be covered by insurance. Nevertheless, it’s still generally a good idea to avoid becoming a patent litigation defendant in the first place. This seminar looks interesting and timely.