Mission:Intangible — new site finds intangible asset stories behind the business news headlines

The Intangbile Asset Finance Society has announced a new blog, Mission: Intangible.  According to the IAFS, on the new site

the Society will post a quantitative and qualitative analysis of the intangible asset management implications of a current news story involving a publicly traded company. These analyses will draw on IA index data published by Steel City Re

Recent posts discuss how corporate intangible asset value is affected by (1) food company CEO statements about product safety; (2) the proposed IBM-Sun merger; and (3) managing risk associated with global trading partners.

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