Looking for new ideas about increasing the strength of your brand? Jonathan Salem Baskin, publisher of the popular Dim Bulb blog on marketing strategies, has a new book that may help. Baskin’s new book, Branding Only Works on Cattle, provides some thought-provoking new ideas for building brand value. Is a “brand” defined by your trademarks, logos, and current ad campaign? Or is your brand defined by your corporate actions, supply chain management, and interaction with customers? Is it both? Whichever view you endorse, Baskin’s book is sure to entertain and challenge anyone involved in marketing, branding, or reputation management.
About IP SpotlightIP Spotlight provides news and practice tips relating to the legal and business aspects of intellectual property and other intangible assets. Topics include licensing, due diligence, acquisition, compliance and risk management associated with patents, trademarks, copyrights and trade secrets. IP Spotlight is published by Jim Singer of Fox Rothschild LLP.
About the Author
Jim Singer is a partner with the law firm of Fox Rothschild LLP, where he focuses on intellectual property acquisition, protection, enforcement and licensing. For more details and contact information, select the "About the Author" link below.
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