New FTC Rules Regulate E-Mails Sent for Commercial Advertising or Promotional Purposes

The Federal Trade Commission (FTC) recently issued new rules under the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (better known as the CAN-SPAM Act).  The new rules clarify, among other things, that the Act covers emails sent by non-profit organizations.  The rules also impose specific requirements on identification of the sender.

Rob Auritt and Sharon Klein of Pepper Hamilton LLP recently wrote a Privacy and Security Alert that describes the new rules in detail.  For example, according to the Alert:

The new rule makes clear that forcing a receipient to visit multiple web pages or providing any information other than an e-mail address and/or a recipients opt-out preferences is a violation of the Act.

To read the full Alert, click here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s