The Federal Trade Commission (FTC) recently issued new rules under the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (better known as the CAN-SPAM Act). The new rules clarify, among other things, that the Act covers emails sent by non-profit organizations. The rules also impose specific requirements on identification of the sender.
Rob Auritt and Sharon Klein of Pepper Hamilton LLP recently wrote a Privacy and Security Alert that describes the new rules in detail. For example, according to the Alert:
The new rule makes clear that forcing a receipient to visit multiple web pages or providing any information other than an e-mail address and/or a recipients opt-out preferences is a violation of the Act.
To read the full Alert, click here.