The American Conference Institute is hosting new seminar that is tailored to help companies learn how to avoid advertising-related pitfalls that can weaken a company’s brand and expose the company to intellectual property litigation. The new seminar, titled Advanced IP Forum for Advertising Counsel, will feature speakers from leading media and brand-driven companies, along with counsel who represent them. Topics of the seminar will include:
- strategies for resolving conflicts and avoiding patent litigation when advertising using new technologies;
- sidestepping copyright landmines: what the DMCA, YouTube and Hulu mean to brand media strategies;
- licensing negotiation strategies for new media; and
- best practices for combatting widespread IP infringement on the Internet.
The seminar will be held in New York City on April 27-28, 2011, with optional workshops on April 29. (Full disclosure: I am one of the speakers at the seminar. I will discuss strategies for avoiding patent infringement claims when using new advertising technologies.)
For more details, visit the ACI website. Early bird registration pricing is available through February 28.